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Meaning

A type of "糊弄学" (BS-ology) where people see a meme trending and create similar memes trying to join the internet buzzword ranks. For example, when "废话文学", "丫头文学", "舔狗文学" go viral, people start creating obscure terms like "十万个什么鬼荒诞文学", "同归于尽式美食文学", "童话公主流亡文学" that will never become popular. The complaint: if you're summarizing phenomena, just summarize - why create so many ridiculous terms!